Buy for others
Wants are about desires, emotion, and benefits. Advertising and marketing communications that appeal to emotion is almost always more powerful and successful than appealing to needs. Appeals at the right time delivers sales. Makes the cash register ring. We teach that features about a product of service offering, whereas benefits are about what the product or service offering does for the customer. Kids in school need tennis shoes for gym class. Men might need a car, but many of them want a big truck, a BMW, or a Porsche.
Car marketing uses it. Beer and alcohol producers use it. Fashion uses it.
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Heck, just about every category uses it. GoDaddy created a brand by blatantly using sex in advertising. Sex in marketing can be short-term in success.
Brands often find backlash with customer groups, media, and partners. GoDaddy has moved away from it. Way away. We go from being guided to having to guide ourselves. We say bye to our friends who were like family.
10 Things You Didn’t Learn in College (but You Should Have)
Some we will never see again. We do all this, and do we really learn anything we need for college?
Anything we really, truly need? I can tell you every capital of every state in the U.
The 10 Things You Can’t Learn In The Classroom
They never taught me how to stay up all night writing an English paper then be ready to go for my 8 A. They never taught me how to deal with having to put my heart back together after a bad break up. How to build credit, I need credit for everything but no one wants to give me a chance to get credit.
However, after we graduate we often find that work is not only what life is about. We learn that we should not just improve the skills that make us better at what we do, but also improve the skills that make us better people. We may need to sometimes do things that we would prefer not to do, but being adults makes us feel as if we have a right to decide for ourselves what it is that we ought to do.
Life teaches us to start doing things not because others tell us to do them, but rather because we want to do them.
We learn that the easiest way for us to become successful is to find what we love and to spend as much time and put as much passion into it as possible. Friends are great to have, but people grow in different directions and life often removes those that once were closest to us.
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Having a handful or less of friends is crucial, but understanding that you can always make new ones is also important. School can teach us how to make friends, but life teaches us the importance of powerful acquaintances and how to make them. Once free to roam about in the real world, we quickly learn that getting ahead in life often depends on whom you know and on how good of terms you are on with them. The classroom is a small environment with few variables.
If something goes wrong, we can often quickly fix it or avoid it entirely — we have control. After leaving the classroom, the variables multiply exponentially. We no longer have the control we once had and often at times find ourselves at a loss of even figuring out from where the issue is arising. Dealing with such circumstances for long enough teaches us that if we find things to be out of our control, there is no point of getting hung up on them — so we let them go and focus on what we can influence.
The school system is static, unchanging. Life is everything but. Things, situations and circumstances are changing constantly and more often than not, without any warning. After falling a few times on our asses, we learn that if we want to survive and prosper, we must adapt — and do so quickly.
Tackling task after task in school, playing sports and getting involved in extracurricular activities, for many of us comes easy. Doing this for long enough gets us feeling that we can take on the world. But then we meet the world. All of a sudden our superhuman powers disappear and we become overwhelmed.
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